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Cognitive Computing
Use cases
Percipion™ can be used across the enterprise to modernize at least 47 use cases related to several business capabilities such as Cybersecurity, Marketing & Customer Experience, Sales & Commerce and Talent & Organizations. Please find below some examples.
Employee morale
Assess customers claims
Lead
maturity level
Monitoring change journey
Better push-ads feature
Monitor social network
Employee motivation
Identify unhappy customers
Enhance chatbots
Brand reputation
Assess corporate
comunnication
Moderate content
Protect corporate
IP
Marketing analysis
Search information
Identify criminals
NPS KPIs
Workforce attrition
Identify scammers
Assess resume
Identify threats
Assess soft-skills
Monitor websites
Assess customer feedback
Forensic insights
Compare documents
Customer buying drivers
Assess seals
Assess competitors
Collect insights
Identify ambassadors & critics
Psycho-social risks
Cybersecurity
Digital crimes are constantly increasing, in particular due to the evolution of the growing dematerialization of society. Percipion™ can be used by cybersecurity experts, law enforcement agencies, and forensic analysts to assess websites, blogs, forums, online games, messaging apps, SMS, documents, emails, or social networks to find digital evidence, better identify perpetrators, understand criminal behaviors, and catch the bad guys.
Marketing and customer experience
Percipion™ can be used to understand better and take care of the customer needs and perception by assessing the voice of the customer material (feedback, surveys, claims) and provide insights that can be shared across the enterprise to build a portfolio of critical marketing metrics, helping organizations to drive growth, understand how customers perceive your company’s brands, products, and services, improving customer acquisition, engagement, retention, and loyalty while staying ahead of customer churn and dissatisfaction.
Sales and commerce
Percipion™ can be used to assess aggregated customer data to empower sales professionals to gain a comprehensive understanding of prospective deals by providing sales teams with data-driven psychological insights about the quality of the client relationship and better support deal qualification and drive growth.
Talent and organization
For a successful talent management, human resources can use Percipion™ to identify the right people to fill critical roles and assess reviews or performance evaluations providing them with key insights related to the workforce to boost productivity, identify risks and minimize attrition.