Very pleased to have been identified as the first “rising stars” of cognitive computing, showing exceptional promise through innovative contributions and gaining recognition for advancing the field.

“Cognitive computing, distinct from pure machine learning, focuses on systems that emulate human thought processes—reasoning, contextual understanding, and natural interaction—often drawing inspiration from neuroscience, psychology, and AI.

Here is a list of notable rising stars as of March 16, 2025, based on their recent awards, contributions, and growing influence in this field.

Mark Pohlmann (Aeteos)

Why a rising star: As CEO of Aeteos, Mark Pohlmann developed Percipion TM, a cognitive computing engine inspired by neuroscience and psychology, aimed at replicating human cognition. His work earned him the EU Business News “Most Innovative Cognitive AI Software Development CEO 2023” award, highlighting his leadership in ethical, reasoning-based AI systems.

Contributions: Focuses on privacy-focused cognitive solutions and applications such as combating hate speech, blending practical impact with cognitive principles.

Why he stands out: His recent recognition and innovative approach position him as an emerging European leader in the field.

The other leading global nominees are:

Valerie Chen (Carnegie Mellon University), Paul Liang (Carnegie Mellon University), Eva Tuba (Trinity University), and Alessandro Ake (Trinity College Dublin).

These individuals stand out for their recent awards (2021–2024), their innovative approaches to cognitive computing, and their potential to shape its future.

Unlike established leaders such as Jeff Hawkins and David Ferrucci, they are in the early stages of their careers, actively building on fundamental work with new perspectives. Pohlmann’s industrial innovation, Chen and Liang’s academic promise, Tuba’s algorithmic advances, and Ake’s interdisciplinary breakthroughs reflect the diversity of the field—covering practical tools, theoretical frameworks, and emerging technologies such as quantum cognition.

This list is not exhaustive, as the field is dynamic and new talent emerges regularly!

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